AuroraApartments
Market-f
Website / Branding
Eco-Friendly
2023
Project Overview
Beaverdale, a venerable name in the Canadian lumber industry, sought to rejuvenate its brand with a logo redesign that reflects both its heritage and its commitment to sustainable forestry practices. Our challenge was to create a visual identity that resonates with the rugged, natural beauty of Canada's forests while appealing to a modern audience.
Challenge
The primary challenge was to modernize Beaverdale's brand without losing the essence of its rich history and deep connection to the Canadian wilderness. The new logo needed to communicate strength, reliability, and environmental stewardship, embodying the spirit of the Canadian lumberjack tradition.
Impact
Since unveiling the new logo, Beaverdale has experienced a notable increase in brand recognition and market presence. The refreshed identity has been warmly received by both long-standing clients and new customers, reinforcing Beaverdale's position as a leader in sustainable lumber practices. The logo has been rolled out across all marketing materials, signage, and digital platforms, ushering in a new era for Beaverdale.
Project
Future Directions
Encouraged by the positive response to the logo redesign, Beaverdale is exploring further brand revitalization efforts, including updating its website, packaging, and corporate communications to align with the new visual identity. Our ongoing collaboration with Beaverdale aims to continue enhancing its brand presence and supporting its mission of sustainable forestry.
Project
